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This is a highly intensive-highly engaged module that will push you, day by day, throughout the pattern of transforming an idea into a new venture. The module is intended to stimulate the development of knowledge on the entrepreneurial journey, including business idea generation, business model development, entrepreneurial financing, and entry strategy.
By the end of the course, you will be able to disentangle the key aspects of extant business models and pitch business ideas as entrepreneurial opportunities.
We expect from you commitment of time and energy for engaging in the entrepreneurial journey and an open mind.
The key learning objectives of this module are:
• Developing awareness of entrepreneurship as a process where failure is learning
• Developing enthusiasm for entrepreneurial activities
• Developing problem – solving skills
• Demonstrating your selling skills, how you mobilize people and resources
• Identifying paths of value creation
• Identifying individual and team’s strengths and weaknesses as well as opportunity for collaboration
• Defining objectives, goals, and allocate work
• Experiencing benefits and challenges of team work
• Learning alternatives for financing the business development
To achieve these aims, our sessions will focus on:
1. Idea generation and opportunity recognition (theory and practice)
2. Value proposition
3. Business modelling
4. Collaborations with established firms
5. Finance and financing for a new company
6. Technology and entry strategy
7. Business pitching and business planning
Standard lectures, workshops, guest lectures and seminars
For attending students, 50% in class group activities
50% written assignment
For non-attending students, 100% individual written assignment
In case of provisions of the competent authority on containment and management of epidemiological emergency, the teaching may be subject to changes from what is declared in the syllabus in order to make the course and examinations in line with the regulations