No prerequisites are required for the course of Strategic Management (37176), consisting of two modules: Theory (37176-1) and Practice (37176-2).
Some knowledge about the issues of Economics of Technological Change (22023) could facilitate the learning of the main topics. Deep synergies are pursued with the course of Entrepreneurship and Venture Creation (37027).
At the end of the Theory module (37176-1) the student will be aware of the centrality of the strategic management processes in the business management, the knowledge of the main elements underlying strategic planning and strategic management, the skills for the definition of medium and long term goals.
At the end of the Practice module (37176-2) the student will be able to analyze and to understand the reference context from a strategic point of view, participate in the development of long-term strategic plans and planning coordination with the main company functions.
The modules contribute to the educational goals of the course of study regarding the economic-management area, mainly the understanding of entrepreneurship, innovation and business strategy and the ability to solve complex organizational and management problems related to the different company functions.
The success of a company over time is described by its strategy. The future stands on the ability to find the direction to recreate the conditions for growth, even under great uncertainty and a very fast global changing environment. Uncertainty and complexity are the main issues of the current global scenarios to be exploited through increasing strategic management capabilities.
Strategic change and complexity management are the main issues of the new millennium both for economics and business. The course introduces the concept of strategic management and deals with the basic directions and goals of organizations, industries, market structures and the impact of the new technologies.
The course consists of two modules, Theory (37176-1) and Practice (37176-2), and introduces the concept of strategic management, considers the direction and objectives of an organization, the sectors and the structure of the market, the impact of new technologies. The main part of the course concerns the strategic evolution effect of the digital transformation, a pervasive radical innovation that changes the traditional strategic plans in a short time and generates great opportunities if the rapid paradigm changes are captured.
Theory module (37176-1) deals with the following topics:
- Understanding strategy
- Analyzing external business environment
- Analyzing internal business environment
- Creating strategic vision
- Choosing and supporting functional strategies
- Managing the strategic process
- Introduction to techniques, methods and tools for information search
Practice module (37176-2) includes strategic planning case-study sessions applied to real cases and meetings with managers and entrepreneurs aimed at deepening the methodologies learned during the Theory module (37176-1).
The course of Strategic Management (37176) consists of two modules, Theory (37176-1) and Practice (37176-2), one module for each term.
- The Theory module (37176-1) refers to frontal lessons and students are encouraged to discuss and formulate proposals for further studies or debates.
- The Practice module (37176-2) is lab-oriented, with analyses and discussions about current topics and cases. They are related to actual strategic decisions (e.g., merging and acquisition operations), strategic challenges faced by a company or industry (e.g., a change in market demand or technology) or global trends (e.g., a competition shift) with long-term impacts on individual sectors or geographical areas. Meetings and conferences with entrepreneurs and managers are organized within the module on a regular basis to deepen the strategic management topics.
Through the e-learning platform students can download the teaching material discussed in class. Complementary material is also available (articles from scientific journals and economic-financial magazines, etc.).
Social networking tools facilitate the discussions and the exchange of ideas on the cases under investigation.
The assessment of the course Strategic Management (37176) covers both Theory (37056-1) module and Practice (37176-2) module and requires to demonstrate the mastery of the topics and tools covered during the course.
Theory Module (37176-1)
The assessment of theories, models, methods refers to the knowledge of theoretical topics, including scientific papers, reports, podcasts, interviews. The exam consists of a written test with 2 (out of 3) open-ended questions; this could include a short strategic analysis case study, based on an article, a report, an interview by scholars (Harvard, Wharton, London Business School, etc.), financial institutions, financial journals, management magazines and strategy (Economist, Financial Times, Harvard Business Review, etc.).
The assessment lasts 90 minutes and is based on the reference text "Contemporary Strategy Analysis" (Robert M. Grant) and on the resources made available through the e-learning platform (materials, cases and discussions).
Practice Module (37176-2)
The assessment has made through a project work assigned during the course. Students are required to apply tools and knowledge of strategy covered in the course to the real economic environment. Innovative ways of presentation, original ideas, clarity, focus on the topic are encouraged. The project work analyzes an industry, a company or a set of companies, a strategic initiative, a strategic opportunity faced by a company or industry or a global trend. The project work consists of a written report and a final presentation, which lasts about 30 minutes. Originality, internal coherence, methodological rigor, quality and multiplicity of the sources, accuracy and clarity are evaluated.
The finale mark of the integrated Strategic Management course (37176) is the weighted average of the marks of the two modules: Theory module (37176-1) weights 50% and Practice module (37176-2) weights 50%.
Erasmus program students may decide to replace one of the two modules with a corresponding course abroad. Should this the case, the final mark of the integrated course of Strategic Management (37176) is the simple average of the mark of the module attended in Italy (50%) and the mark of the course attended abroad (50%).