Compulsory prerequisites required (Propedeuticità) are published on the web site: https://lt-ea.unibg.it/it/node/122
The course (totally taught in English) aims at giving students deep insight into the nature of business models.
It describes traditional and bleeding-edge business models and their dynamics, innovation techniques, how to position new business models within an intensely competitive landscape. Particular attention will hence be devoted to the analysis of how to establish new businesses that can potentially undermine the very structure of the industry they act in.
At the end of the course the students will develop the following skills and competences:
- knowledge of the basis of the business model principles
- acquisition and application of a specific business language
- understanding of the mechanisms of different business models
- application and exploration of the activities and processes related to business models
The course covers five main areas:
1- The Business Model Canvas, a tool for describing, analyzing, and designing business models;
2- Business Model Patterns, based on concepts from leading business thinkers;
3- Techniques to design business models;
4- Re-interpreting strategy through the business model lens;
5- A generic process to design innovative business models.
The course covers all the aspects related to how companies can organize their businesses around novel models to maximize the way in which they create, delivers, and captures value.
Particular emphasis will be posed on the so called nine building blocks of the business model canvass:
1. Customer segments;
2. Value propositions;
4. Customer relationships;
5. Revenue streams;
6. Key resources;
7. Key activities;
8. Key partnerships;
9. Cost structure.
The course is designed to be interactive and to allow a fruitful two-ways communication between lecturers and students.
Besides traditional lectures, the course will be enriched by case studies, individual and in group assignments and analysis of real cases.
An oral exam. Grades achieved throughout the course upon successful completion of the exam will be considered in the final grade.
Attendance is not compulsory but highly recommended.
In case of remote or mixed teaching, the course and the related exams will change accordingly.