IT FOR TOURISM SERVICES | Università degli studi di Bergamo - Didattica e Rubrica


Attività formativa monodisciplinare
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Scheda dell'insegnamento

Per studenti immatricolati al 1° anno a.a.: 
Insegnamento (nome in italiano): 
Insegnamento (nome in inglese): 
IT for Tourism Services
Tipo di attività formativa: 
Altra attività formativa
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Responsabile della didattica: 
Roberto Giovanni Romano PERETTA

Altre informazioni sull'insegnamento

Modalità di erogazione: 
Didattica Convenzionale
Secondo Semestre
Obbligo di frequenza: 
Ore di attività frontale: 
Ore di studio individuale: 
Abilità informatiche e telematiche

English proficiency; systematic use of e-mail, web navigation, social networking, and mobile communication; willingness to keep in touch on a professional level through social networks and/or e-learning platforms. Recognizing the technical nature of web navigation: basic understanding of operating systems, communication protocols among computers, and the html, css and javascript languages.

Educational goals

After completing the module, students will have acquired knowledge of how the network model represents and helps managing links among digital entities as well as relationships among destinations, tourism actors and tourists.
Furthermore, students will be aware of how fast and deeply technological or environmental disruptions have impacted – and will impact – the tourism field and its business models.
What's more, students will have acquired the ability to put into practice solid models to evaluate the quality of the web presence of destinations, businesses and tourism actors, verifying whether it is or is not consistent with the relevant needs in terms of sustainability, promotion, commercialization, and integration among actors.
Consistency with the overall objectives of the degree course mainly involves the INF/01 area and the ICT, specifically entailing the notions of destination, sustainability, local government, and the opportunities provided by digital technologies.

Course content

#01 Vocabulary
#02 Networks, web presence
#03 Destinations & Commons
#04 Tourism, social, reputation
#05 Quality, standards, models
#06 7Loci models and web presence
#07 Mobile, places, apps
#08 Analytics, cookies, privacy
#09 Design: content and usability and mobile
#10 Security and cryptography
#11 Disruptions, AI
#12 Pandemics and digital

Teaching methods

Lectures, based on specially prepared presentations and analyses of relevant websites and social networking platforms.
The class management – either in person or through communication and collaboration platforms – includes comments and objections from students.
Group activities where the quality of the web presence of a specific tourist entity is discussed and practically evaluated.
Special presentations and a list of relevant links are made available online. Online communication with students is maintained through the University of Bergamo e-learning platform.

Assessment and Evaluation

Compliance is individually assessed through a written questionnaire, partly closed-ended and partly free text, about the issues introduced in the module. Correct answers to at least 18 of the 30 questions are required to be delivered in 90 minutes. In circumstances, an oral exam may substitute the written test.
Before their individual assessments, students have to prove that they have acquired the skills required to put into practice the evaluation models introduced in the module. To do so, they take part in group activities where the quality of the web presence of a tourist entity is discussed, evaluated, and presented. Groups present in public their evaluations – delivering a group pptx or odp file, but each student individually speaking – during the last part of the module itself.
Completion of the written questionnaire accounts for 60% of the exam; individual participation in the group activities for 20%. The quality of the presentation – correct English spelling, grammar and syntax included – do so for the remaining 20%.

Further information

Students who can't attend group activities must perform their evaluations individually, and keep in touch with the lecturer to agree on how they present their works.