Post-Doctoral Research Fellow in Marketing at the Department of Management of the University of Bergamo.  During his studies, he spent visiting periods at Univeristy of Southern Denmark (Odense, Denmark), Copenhagen Business School (Copenhagen, Denmark) and at IÈSEG School of Management (Lille, France). His research interests are related to: marketing and consumer culture, with a focus on market system dynamics and the emergence of privacy-enhancing technologies; brand communication and consumer engagement; text mining and digital methods for the social sciences.